FIRST PERSON LOVER
We released Swedish fashion brand Björn Borg's spring/summer 2015 collection through a free web-based narrative-driven computer game. In this FPS parody players battle evil forces with love instead of violence.
+ Played in over 188 countries
+ Campaign has reached over 30 million people worldwide
+ Covered in Der Spiegel, The Washington Post, Fast Company, CNET
+ Praised as "the most fabulous game in the universe" by Youtube's biggest star Pewdiepie