THE NIGHTWATCH / NATTJOUREN
Before Christmas people could follow Nattjouren’s work in real time and make a donation. On the campaign site nattjouren.se people could read instant tweets about Nattjouren’s actions and follow their way through Stockholm on a map. The tweets with their emotional stories were also presented in real time and with daily reports across various media.
+ Campaign raised €1 448 000
+ Winner in Tomorrow Awards
+ Awarded silver in Guldägget (Sweden's finest ad award)